STRIVE
Celebrating 30 years and running
Come celebrate the 30th anniversary of Too Cold To Hold! For three decades, the iconic Too Cold to Hold Half, 10K, 5K, & Virtual Run has been bringing together runners and fitness enthusiasts. This year’s event will take place at Norbuck Park and features flat, fast courses that offer stunning views of White Rock Lake. After the race, join us at the after party for a chance to warm up with complimentary warm drinks, delicious free food, refreshing beer, and enjoy great music. It’s the perfect way to celebrate this milestone event and connect with fellow participants.
The Swag
1995 Long Sleeve Tech Shirt| Custom Race Medal | Race Bib
EARLY SIGN UP SWAG
Signup Early and Get Limited Time Merch
Get your hands on our exclusive limited quantity merchandise by signing up early. Be one of the lucky few to secure this special item for your collection. Hurry, quantities are limited!
Event Pricing
- Save: $5/person for groups of 4+ or $5/participant ages 8 & under or $5/participants 65 & older
Half Marathon
Current Price Saves You $20
$99
Pricing Schedule:
$84
08/22/24 – 08/25/24
Save $35 on Race Day
$89
08/26/24 – 10/06/24
Save $30 on Race Day
$94
10/07/24 – 11/03/24
Save $25 on Race Day
$99
11/04/24 – 01/26/25
Save $20 on Race Day
$105
01/27/25 – 01/31/25
Save $14 on Race Day
$119
02/01/25
Race Day Pricing
Includes:
10K
Current Price Saves You $10
$69
Pricing Schedule:
$54
08/22/24 – 08/25/24
Save $25 on Race Day
$59
08/26/24 – 10/06/24
Save $20 on Race Day
$64
10/07/24 – 11/03/24
Save $15 on Race Day
$69
11/04/24 – 01/26/25
Save $10 on Race Day
$75
01/27/25 – 01/31/25
Save $4 on Race Day
$79
02/01/25
Race Day Pricing
Includes:
5K
Current Price Saves You $10
$54
Pricing Schedule:
$39
08/22/24 – 08/25/24
Save $25 on Race Day
$44
08/26/24 – 10/06/24
Save $20 on Race Day
$49
10/07/24 – 11/03/24
Save $15 on Race Day
$54
11/04/24 – 01/26/25
Save $10on Race Day
$59
01/27/25 – 01/31/25
Save $4 on Race Day
$64
02/01/25
Race Day Pricing
Includes:
Virtual Race
Current Pricing
$49
Pricing Schedule:
$44
08/22/24 – 08/25/24
Save $6 on Race Day
$49
08/26/24 – 01/11/25
Current Pricing
Includes:
Pick Your Series Pass Today!
Don’t miss out on all the exciting races in our series. Purchase your Series Pass now and secure your spot!
Download the Event Guide
Looking for race details? Our event guide has got you covered. Find maps, parking information, merchandise details, and race routes all in one place. Get ready to make the most of your race day experience!
Course Maps
Browse through the different race maps to find the course that awaits you.
Review Your Course
Every runner should be familiar with the race course, so as not to miss a turn and sprint to the finish.
Plan To Race
Participants carefully review maps to strategically plan their hydration, nutrition, and rest breaks.
SCHEDULE
Race Day Plan
Saturday, February 1, 2025
6:30 AM – Registration/Packet Pickup
8:00 AM – Half Marathon | 10K Start (3:45 time limit)
8:10 AM – 5K Start
8:30 AM – BEER!
9:30 AM – Awards
11:45 PM – Course Closes
AWARDS
Reaping the Rewards: Experience the Benefits of Competition
Crossing the finish line was an incredible feeling. I pushed myself through every step of the race, and seeing my hard work pay off was so rewarding. As I broke through the ribbon, I felt a surge of joy and accomplishment.
Age Group Awards
- 1st-3rd Overall Male & Female
- 1st Overall Masters Male & Female
- Top 3 Male & Female finishers in the following age groups: 9 and under, 10-14, 15-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-59, 60-64, 65-69, 70–74, 75–79, & 80+
Packet Pickup Dates
Tuesday, January 28, 2025 – 10AM – 6:30PM
Wednesday, January 29, 2025 – 10AM – 6:30PM
Thursday, January 30, 2025 – 10AM – 6:30PM
Friday, January 31, 2025 – 10AM – 6:30PM
Saturday, February 1, 2025 – 10AM – 6:30PM
STAY ON PACE
Pace Groups
The following pace groups for the half will be provided by Run Project Pacers: 1:45, 2:00, 2:15, 2:30, 2:45, 3:00, 3:15, 3:30, 3:45
SPONSORS
Our Generous Partners
To our generous series partners we would like to extend our heartfelt gratitude to our incredible sponsors for their generous support and unwavering commitment to our cause. Thank you!
Featured Charity Partner
Our Beneficiaries
Choose your beneficiary when you donate
VOLUNTEER ROLES
Choose Where You Fit Best In Our Races
RUN LOCAL. GIVE LOCAL.®
Volunteer Positions
Join our cause in aiding local nonprofit organizations through participating in running events. Enjoy the excitement of our high-quality races and become a member of a compassionate community.
Job Title:
Load-In/Load-Out Volunteer
Volunteers that help set-up or tear down the whole production. Volunteers are the first ones to arrive and the last to go home.
Job Title:
Venue Volunteer
Job Title:
Registration Volunteer
Job Title:
Course Monitor
Job Title:
Water Stop Volunteer
Job Title:
Packet Pickup Volunteer
Customer Testimonials
Read what participants and nonprofits have to say about Run Project races.
Race Photos
Want to see your bright shining faces? Check out your options for photos.
Run Project on Instagram
Frequently Asked Questions
Find answers to common inquiries about race results, timing, and result disputes.
You can get free Run Project training programs. See your registration confirmation email for link or event page. Run Project also has a number of blogs all based around training.
REFUNDS: Because of the nature of event planning, all entry fee payments are non-refundable and all sales are final.
Your entry can be transferred to a friend or to a new race though! See information on transfers.
You may also consider purchasing the Race Roster Enhanced Refund Protection Program during registration.
Be sure to research each event and don’t hesitate to EMAIL us at race.director@wetimeraces.com before registering if you have any questions!
Race Roster Enhanced Refund Protection Program
Participants that enroll in the Race Roster Enhanced Refund Protection Program will be refunded if they are unable to attend due to a variety of unforeseen circumstances, such as:
- Injury & illness
- COVID-19
- Severe weather
- Pregnancy complications
THIS IS NOT INSURANCE
The company or website that sold you the live event registration, tickets or event entry (the seller or “we”) has arranged for Protecht, Inc. to service its enhanced refund program. On their behalf, Protecht will handle all refund requests.
This website will give you the latest information. We also invite you to connect with us on Facebook or Instagram. We will also be sending you emails to keep you up to date. We encourage you to enable SMS text messaging. We only use SMS messaging to communicate in case of emergency during a race. Such an emergency could be a delay of the race, or dangerous conditions with weather.
Got parking questions?
See Parking Map located on the specific event page.
VIP Parking?
Need/Want to park closer to the start/finish line? During the registration process you will be able to purchase VIP Parking (when available). You can also retroactively purchase a parking spot via the Store within your Race Roster Portal.
Parking Transfer?
VIP Parking cannot be refunded or transferred
Join us for a thrilling experience as we host a variety of races designed to test your endurance and showcase your running skills. Whether you’re a seasoned runner or just starting out, our events offer something for everyone.
Distance
Experience the thrill of competing against other passionate athletes.
Speed
Enjoy the camaraderie and support of our vibrant running community.
Challenge Yourself
